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After completing Dr. Steven Danney's SD Dental Group Inc website, Dr. Danney decided to have me re-design another business website he owns, Sleep Apnea San Diego. Similarly, to the dental practice website, this one was really a big mess. Following the same pattern of poor design, confusing branding, non-responsive, and built on Wix.com. Additionally, the previous website did not provide adequate information on the topic of Sleep Apnea, how to know if you have it, what to do, and how to seek treatment. Therefore, this site needed a major overhaul. Since the SD Dental Group Website was such a success, Dr. Dannety trusted in me to create another stellar design with this important, informative website that really needed to covey symptoms, definitions, diagnosis, and treatment options.


 
 
 

Situation

Built on the Wix.com platform,  the old website was not mobile responsive, had an unclear offer, no solid branding, needed a logo overhaul, and really lacking in information. Additionally, it lacked in sufficient SEO, no social media, too much negative space, and no obvious CTAs.

Interestingly, even with all these problems, the website was getting a decent amount of organic traffic, however, very few people contacted the office. The bounce rate was fairly high, around 71%.


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Creation

I initiated a new design using the Squarespace.com platform and utilizing the Harris template.

Working very closely with Dr. Danney, we developed a very informative website, heavy with industry specific copy. Dr. Danney collaborated extensively on the copy, where I utilized keywords and Dr. Danney confirmed the industry terminology and helped accurately portray the offers and message to the public. I pulled the icons from the SDDENTISTGROUP.COM website page for this new website and repurposed them here. This was done to create cohesion between the two websites. 

Dr Danney had previously hired another company to design a logo. Since Dr. Danney like the logo, I updated it with new colors, created a Favicon, and Social Media Icon. In addition, we used a stock image of the night sky to represent a dreamy and  and peaceful aesthetic. Dr. Danney wanted a website that looked professional, clean, informative, and easy to navigate.

Services Used:

  • Interaction Website Design
  • Copy Editing
  • Logo Design
  • Icon Design
  • Favicon
  • Social Media Channel Set-Up
  • Self Marketing Management Training
  • Social Media Management
  • Video Integrations
  • Stock Photography

Template:

Harris


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Outcome

 

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Testimonial

It is extraordinarily rare that in the course of business you can cross paths with somebody that is able to put your unique vision of your practice or business identity for the online world to view. Catherine has that unique ability and she will diligently work to make sure that she has achieved your desired goals. If you want to properly express yourself on your website and social media, you cannot find a better designer or with more expertise that will listen and work with you to accomplish this goal! I am very proud of the individuality and uniqueness of my website!
— Dr. Steven Danney